Kiyoh and Klantenvertellen reviews for Dutch and Flemish businesses

Two Dutch review systems, one owner

Klantenvertellen has been a leading review service in the Netherlands since 2008, and Kiyoh followed in 2009. Both now belong to eKomi, a company based in Berlin, and thousands of Dutch and Belgian webshops show their scores (klantenvertellen.nl). Unlike Google or Trustpilot, you chose these services and you pay for them. The score appears on your own website, in your ads and sometimes in Google’s shopping results.

Their moderation is not always smooth: Kiyoh’s own Trustpilot page carries a score of 1.5 out of 5, mostly from businesses unhappy with how disputes are handled (Trustpilot). A clear, well-documented request makes a difference.

Situations we see

• A review from a name that matches no order, invoice or appointment.
• Several reviews in a few days, all with one star and similar wording, after a dispute with one customer.
• A review that tells a different story than the one in your customer file, written by a competitor.
• A message saying the bad reviews will stop if you pay. Dutch and Flemish media reported such scams in 2025 (NOS, VRT NWS).
• A review that quotes the private phone number or home address of an employee.

Your duties, and your arguments

Because the reviews are shown on your own channels, EU consumer law also looks at you. Since 28 May 2022, a trader that publishes reviews must say whether and how it checks that they come from real customers, and it may not claim they do without reasonable checks (Omnibus Directive). This works in your favour too: a review with no order behind it is exactly what a reasonable check should catch. We use that argument with the platform, with your order data as proof.

How we handle it

1. You send the review links and export the order or appointment data for the dates concerned.
2. You sign a mandate. If your dashboard lets you add a user, add us; no password needed.
3. We report each review through your account or the platform’s support, with the ground and the evidence.
4. If the review is part of extortion, we file the report with the messages and tell you that the police also accept such complaints.
5. We follow up until the platform answers and send you the result. If the same person attacks you on Google too, see Google reviews.

We do not file against an honest customer who is unhappy, and we never add reviews to raise a score. NetClearer is not a law firm and does not give legal advice. No refund once your request has been filed.