Remove fake and off-topic Amazon product reviews

Typical cases for Amazon sellers

These cases look alike on every Amazon store. A one-star review lands the week a rival brand launches a copy of your product. A buyer gives one star because the parcel came late and wet. A review quotes the order number and the mobile number of the person who packed it. A customer writes to you first: refund me and let me keep the item, or I post a bad review.

Each of these appears to break a rule that Amazon has written down. That written rule is what a report needs. We work for sellers based in the countries we serve who sell on Amazon.de, Amazon.fr, Amazon.it, Amazon.es, Amazon.nl, Amazon.pl, Amazon.se, Amazon.com.be or Amazon.co.uk. One product with bad reviews on three stores is one case: each review is one request.

What Amazon’s Community Guidelines do not allow

Amazon publishes its Community Guidelines on each of its stores. They apply to reviews and star ratings. The rules below are the ones we use most for sellers.

One rule surprises many sellers. Amazon lists “product condition and damage” among the order topics that do not belong in a product review. A review that only says the box arrived crushed is about the delivery, and we report it. A review that says the zip broke after two weeks is about the product. It stays.

The EU route for illegal content

The European Commission designated Amazon Store as a very large online platform under the Digital Services Act on 25 April 2023 (Commission list). On the EU stores, anyone can notify illegal content with the “Report an issue with this product” feature on the product page. Amazon says it checks these notices with automated tools and human review, and the person who filed a rejected notice can dispute the decision within 180 days (Amazon help page).

We use this route only when a review appears to be illegal, for example when it publishes a person’s private data. It is never a second shot at a review that is just harsh. Amazon warns that frequent unfounded or identical notices can lead to a suspension of the reporting feature, so we file few notices and back each one. NetClearer is not a law firm and does not give legal advice.

How we handle your Amazon reviews

1. You send the link of each review. If that is easier, send the product page or the ASIN and tell us which reviews: date, stars, reviewer name.
2. We pick the guideline that fits each review: order topic, conflict of interest, private data or compensation. That choice shapes the whole report.
3. You sign a short mandate. You never give us your Seller Central password and never add us as a user.
4. We file the report for each review with the one guideline that fits and a short factual note. Where the content appears illegal in the EU, we also send the DSA notice.
5. We follow it up. You see each request and Amazon’s answer in your online case space as it happens. If a notice is rejected and new facts support it, we file the dispute.

We open your case the same day you order. For each review we write the report, file it and follow it until Amazon answers, and you follow every step online. Amazon alone decides, on its own timetable.

Price per review, volume and payment

One review costs €20 incl. VAT. A pack of 3 costs €54 incl. VAT and a pack of 10 costs €149 incl. VAT, which is €14.90 per review. Above 10 reviews, each one stays at €14.90 and the pricing page gives the exact total for any number. That is the volume discount, written in advance for everyone.

We do not work on a pay-per-success basis. You pay for the work: choosing the guideline for each review, writing and filing the report, following it up. Amazon decides, so the result is not ours to sell. Agencies that charge only on success build their failed cases into a higher price per review. No refund once your request has been filed. You have 14 days to withdraw. If you ask us to start at once, you lose that right when your request has been filed and you have been informed; if you withdraw before, you pay only for the work already done.

What stays online

Amazon’s guidelines say the community is there for positive and negative experiences. A real buyer who says the product is bad keeps that right, and we do not report an honest review. We never write, buy or reward reviews, and we never ask a buyer to change a rating.

When a fair review points at a real flaw, work on the listing. A clearer size chart, a photo of the real colour or a warning about the battery often stops the next one-star review faster than any report.